Encouraging universal distribution, breaking monopoly and opening competition should be the main theme of this industry

Encouraging universal distribution, breaking monopoly and opening competition should be the main theme of this industry

1 Next month, the national standard of Electronic Cigarette, which has attracted much attention, will be implemented. In addition to the previously implemented Measures for the Administration of Electronic Cigarettes, Detailed Rules for the Implementation of Technical Evaluation of Electronic Cigarette Products and the revised Regulations for the Implementation of the Tobacco Monopoly Law of the People's Republic of China, China has initially established a sound management system for the "emerging industry" of electronic cigarettes. Before and after the issuance of these new regulations, I interviewed the Beijing News, 21st Century Business Review and other media, and expressed my view of supporting the compliance and orderly development of the industry: if electronic cigarettes can refer to cigarette management, it means that the official has legalized the identity of electronic cigarettes. It can be included after it is legal

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Next month, the highly concerned national standard of Electronic Cigarette will be implemented.

In addition to the previously implemented Measures for the Administration of Electronic Cigarettes, Detailed Rules for the Implementation of Technical Evaluation of Electronic Cigarette Products and the revised Regulations for the Implementation of the Tobacco Monopoly Law of the People's Republic of China, China has initially established a sound management system for the "emerging industry" of electronic cigarettes.

Before and after the issuance of these new regulations, I gave interviews to the Beijing News, 21st Century Business Review and other media and expressed my views on supporting the compliance and orderly development of the industry:

If the electronic cigarette can refer to the cigarette management, it means that the official has legalized the identity of the electronic cigarette. After it is legal, it can be included in the supervision, including the operation, sales and taxation in the future, which can be carried out according to the compliance and legal system, which is good for the country; As for the electronic cigarette industry, it was always felt that the identity was unclear and many businesses were not dare to carry out. In the future, they can carry out business in accordance with relevant national regulations, so it is also a good thing for the industry; The electronic cigarette industry allows multiple modes of development, with light and heavy modes having their own development space.

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The good situation is hard won. It is reasonable to say that our practitioners in the electronic cigarette industry should follow the direction of policy guidance, grasp the new dividend of the market, strive to provide high-quality products and services to the market, and build a new pattern of prosperity and development of the industry.

However, it is a pity that the electronic cigarette industry has recently launched a "universal distribution door", "you limit me, I ban you", which is extremely anti policy, anti common sense, anti logic and anti intelligence.

Because I have expressed my views on supporting the compliance competition in the electronic cigarette industry through public channels many times before, many friends asked me what I thought after the fermentation of the "universal distribution door". Taking into account the concerns of all parties, I would like to talk about some views on returning to common sense.

The so-called universal door refers to the electronic cigarette produced by brand A, which is artificially set with threshold. It is not compatible, not matched, and not applicable to third-party cigarette bombs. After consumers smoke cigarettes, they want to buy and experience third-party cigarette bombs. There is no way! "You can only buy my cigarette bombs."

Is this a familiar scene? It is true that the e-commerce industry used to engage in monopoly, "choose one from the other" and "set barriers to each other".

What is the essence of distribution door? My readers may not understand the industry of electronic cigarette. Let's change the industry to understand. For example, this is like Apple has always been a lightening data cable. If Apple says you don't use Apple's cable, you can't charge your device. Isn't that funny?

Some people say that this analogy is inappropriate. It seems that the electronic cigarette holder has other functions, but the charging line also has the function of transmitting data. Others say that the design of the electronic cigarette holder reflects its brand culture. You can look at the data lines at hand, and their designs are different. That kind of statement seems not so tenable.

From the perspective of electronic cigarette itself, although there is a chip in the cigarette holder that is responsible for power regulation and has its own appearance design, in essence, the function is just to energize the cigarette holder and heat the heating element. The only thing that is generally configured is that the metal contact point of brand A cigarette holder that is responsible for power on can be contacted with the contact point of brand B cigarette holder and can be normally energized, that is, "Never mind the black cat or the white cat, but catch the mouse is a good cat".

If we can't understand, let's give another example. If Li Yunlong holds a pistol against the invaders and the bullets are finished, the soldiers will bring Li Yunlong new bullets. If Li Yunlong said stubbornly, "This gun was given to me by Chu Yunfei. I don't need any bullets except those given to me by Chu Yunfei." Isn't that funny?

Users have poles in their hands. They like every brand of cigarette bombs from ABCD, so they have to buy four poles. They can't stand charging without saying anything else. Cigarette bombs are consumables, but cigarette sticks are not.

At this time, it was also said that the free gift is called "consumer interests first", which is a bit of a boost. Buying a cigarette stick and smoking four brand cigarettes can save consumers money. It can also be called "consumer interests first".

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I really can't understand that the concepts of "our market needs a hundred schools of thought to contend and a hundred flowers to bloom", "breaking monopoly and creating an open competitive environment", "allowing more market players to meet the benefits of consumption upgrading", "small and medium-sized enterprises have the same opportunities as large companies" should not be basic knowledge? Why is it so difficult for the industry to return to common sense?

The country has introduced a series of laws and regulations on electronic cigarettes, and included them in the cigarette management measures for management. Isn't it the hope that this industry can develop healthily and orderly, and compete in compliance?

Open market competition, from a higher level, more and more market players can survive well, which is good for the national market economic system.

Compared with e-commerce industry, e-cigarette is a small industry, but now it starts to learn from the stink before e-commerce industry. In the past two decades, some Internet enterprises have taken the lead in the industry and built their own moats and barriers to competition. It is common for them to close and close. The current electronic cigarette industry also has these problems.

If we let the industry blockade, separatism and monopoly spread, what will be the consequences of the long-term development of this industry? Quite simply, the whole industry will be in a state of decline, the majority of market players will have to survive with shackles, the class will also be solidified, and the rising channel of entrepreneurship and innovation will be blocked.

In other words, the dividend cake of the electronic cigarette industry will eventually be seized by some giants, leaving only soup and water for SMEs.

Up to now, industry antitrust has been deeply rooted in the hearts of the people. Taking e-commerce industry as an example, the much criticized "one out of two" has been basically eliminated, and the shackles that have long been hanging over businesses and brands are gone forever. The majority of small and medium-sized enterprises and market players can finally rise to the top, emancipate their minds, lay down their burdens, promote multi platform operation and welcome new market opportunities.

The stink of e-commerce industry has been eliminated. What about the electronic cigarette industry?

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It may be that senior executives worried that practitioners in the electronic cigarette industry did not have a thorough understanding of the policy after the promulgation of the Electronic Cigarette Management Measures and the national standard of Electronic Cigarette. On April 13, the State Administration of Market Supervision and Administration and the relevant departments of the State Tobacco Monopoly Administration answered the relevant questions of public concern.

The official explanation is very clear: enterprises or individuals who have obtained the tobacco monopoly retail license and are qualified to engage in electronic cigarette retail business should purchase electronic cigarette products from local electronic cigarette wholesale enterprises through the electronic cigarette trading management platform, and should not exclusively operate the electronic cigarette products listed for sale. From June 15, 2022, the e-cigarette related production enterprises, wholesale enterprises and retail market entities that have obtained tobacco monopoly related licenses will gradually conduct transactions on the platform.

Focus! "Do not operate exclusively"! Our industry practitioners should have a good understanding of the meaning behind these five words.

In the past year, China's anti-monopoly work has made significant progress. The era of "winner takes all" and "one dominant company" has become a thing of the past. Orderly, fair and open competition has become the main theme.

The electronic cigarette industry should also be like this, making openness and win-win become the main theme. Therefore, we also noticed that not long ago, 23 electronic cigarette brands, including Yueke, Xuejia, Baide and Youzi, passed the compulsory national standard technical review of electronic cigarettes, which means that the products of these brands will be traded through the national unified electronic cigarette trading management platform, and the orderly development of the electronic cigarette industry will begin. So many brands are over examined, does it not mean that the policy is encouraging the new situation of diversified development?

Among these brands, there are many situations in which you cooperate with me and I cooperate with you. If the policy is against universal distribution, many products of these brands will not be approved, and vice versa.

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These are not important, nor are universal distribution doors the focus of our discussion. My concern is that if this wrong trend of thought is not eliminated, one universal distribution door will come out today, and another door will come out tomorrow.

For those giant enterprises, it is too easy to choose one from the other.

Take Apple for example. All normal people think that Apple forbids the use of other chargers to make trouble, but Apple has really done so. A few years ago, in order to strengthen its monopoly position and competitive advantage, Apple restricted the charging lines of a number of third-party brands, such as Pinsheng. Many users had to buy higher priced Apple charging lines and silently endured Apple's overlord terms.

A few days ago, I actually saw an article "Striking against universal cigarette bombs has become a consensus in the electronic cigarette industry". This article is not from the small We media, but from well-known media.

We should make it clear that what we really want to attack is not the generic smoke bombs, but the toxic and unqualified generic smoke bombs.

Just like the frequent occurrence of telecommunications fraud and financial fraud in recent years, we should not issue the document "Striking against financial industry and telecommunications industry has become the industry consensus", but should issue the document "Striking against financial industry fraud and telecommunications industry fraud has become the industry consensus".

At the end, I would like to state my position again. I am against the "universal distribution door" in the electronic cigarette industry, mobile phone industry and e-commerce industry. Compatibility is another meaning of universal distribution, and compatibility is one of the essential elements for the development of the technology industry today.

Encouraging universal distribution, breaking monopoly and opening competition should become the main theme of this industry.